NEOKEM Gold Sponsor at Hotel Experience 2026
Colour, materiality and durability in contemporary hospitality architecture

NEOKEM is participating as a Gold Sponsor at Hotel Experience 2026, taking place on 17 & 18 October at Technopolis City of Athens, for two days dedicated to architecture, design and the future of hospitality.
This year’s event is centred around the concept of the “Labyrinth”, creating a unique spatial experience that invites visitors to move through, discover and experience different spaces, materials and applications. An approach closely connected to the way hospitality architecture is perceived today: not simply as a space, but as a complete experience.
Within this experience, colour and materiality play a defining role.
In contemporary hospitality architecture, colour is much more than a final choice applied to the surface of a material. It actively contributes to the architectural identity of a project, highlights volumes and geometries, and influences the way a building interacts with its landscape and surroundings.
Across façades and aluminium systems, windows and doors, pergolas, shading systems, railings and other architectural elements, the choice of colour, texture and finish forms an integral part of the overall design approach. Particularly in hospitality projects, where indoor and outdoor spaces often flow into one another, colour can create meaningful connections between architecture, materials and the natural landscape.
With more than five decades of experience and production in Greece, NEOKEM develops powder coatings for architectural applications, combining aesthetics, high durability and technical performance.

At the NEOKEM space, architects, designers and hospitality professionals will have the opportunity to explore the possibilities of colour through our established Super Durable PRISMA and AMMOS collections, as well as the new NeoAnodic collection.
Through a variety of textures, metallic effects and shades, these collections offer a broad palette for different architectural approaches — from subtle, earthy tones that blend naturally into the surrounding landscape to more distinctive surfaces and metallic finishes that can become defining elements of an architectural composition.
NEOKEM’s presence at Hotel Experience 2026 is another opportunity to connect with the architecture and design community and explore together how colour can become part of the architectural concept — from the initial palette selection to the final application.

Hotel Experience 2026
17 & 18 October 2026
Technopolis City of Athens
11:00–20:00