NEOKEM impressed at “Hellenic Aluminium 2025” with innovation, aesthetics, and durability

NEOKEM’s participation in the “Hellenic Aluminium 2025” exhibition, held from October 9 to 12 under the auspices of the Hellenic Aluminium Association, was completed with great success.

This year’s presence stood out for the creative way it combined aesthetics and technology, confirming NEOKEM’s position as one of the most innovative and specialized companies in the field of powder coatings for architectural aluminum applications.

The Artistic Concept – The Hourglass as a Symbol of Durability

NEOKEM’s booth attracted attention with its strong visual identity, centered around the hourglass, used as a symbol of endurance and timelessness.
Just as the hourglass “preserves” time, NEOKEM’s super durable powder coatings protect both the beauty and longevity of architectural constructions.

The result was a creative and atmospheric installation that blended design and technology, drawing the attention and positive feedback of visitors and professionals from across the industry.

Technologies and New Collections

At the core of this year’s presentation were the three main pillars of NEOKEM’s innovation:

• Prisma Collection

The Prisma Collection, NEOKEM’s most popular range of super durable powder coatings, was prominently featured at the center of the booth. Large color panels showcased why Prisma remains a benchmark for aesthetics and performance.
The collection combines excellent weather resistance with harmonious, modern color tones, meeting the needs of the most demanding architectural projects.

• Anodizing Effect Collection – A New Proposition

Presented to the public for the first time, this new collection includes ten carefully selected shades that offer a reliable powder coating alternative to anodizing.
It brings together elegance, timeless appeal, and outstanding durability. The palette moves smoothly between refined silvers, subtle bronzes, elegant golds, and soft dark tones.
The collection is certified with Qualicoat (Class 2), AAMA 2605, and EPD quality marks.

Shades such as Gold Sand and Silver Light have already drawn interest from leading architectural firms and have been specified in several major projects.

• Cool Paints – Technology for Thermal Comfort

A key attraction at the booth was the interactive demonstration of NEOKEM’s Cool Paints, reflective powder coatings that help reduce heat absorption on dark-colored surfaces, improving both energy efficiency and indoor comfort.
Using a live model with infrared (IR) lamps and precision thermometers, visitors were able to see real-time temperature differences between standard and reflective coatings.

Strong Presence and Positive Reception

The exhibition attracted many visitors — including architects, aluminum manufacturers, coating experts, and business professionals — all of whom responded very positively to NEOKEM’s presentation.

NEOKEM continues to grow and innovate, while staying true to its core values of innovation, reliability, and aesthetics that stand the test of time.